A platform PM’s work is mostly invisible when it goes right. Here are
the initiatives behind the numbers — each one a problem, a bet, and a
measurable outcome.
Built a 0→1 product, then turned it into a platform
Test Reporting & Analytics (formerly Test Observability)
A first-of-its-kind product in a brand-new category. I ran 50+ deep
discovery interviews, then built it end to end — automatic data
capture via SDK, real-time distributed Kafka processing, and the business
logic that turns raw test data into debugging, analytics, and automated
workflows. After it hit $1M+ ARR standalone, I made the case to the
founders to turn it into the default experience for five products,
trading standalone revenue for far larger platform leverage.
- 0 → 30,000+ monthly active customers
- 93% weekly retention as an opt-in add-on — beating the products’ native dashboards, zero marketing
- +50 NPS · later became the default UX across 5 products
Authored the automation platform vision — and I’m executing it
Automation Test Platform vision
I built the business case for unifying all of BrowserStack’s
automation products onto one common platform powered by Test Reporting &
Analytics, won executive buy-in, and now lead the multi-year execution. It
means aligning two VPs of Product and six Directors of Product &
Engineering whose products my customer-facing platform cuts across —
influence without authority, at scale.
- 4 Senior PMs & 35 engineers in the org
- Sole non-director first-round interviewer (a VP ask)
- De-facto director of product reporting into a VP
Fixed performance across 19 global data centers
Automate — the #1 reason deals were lost
I defined the performance problem as a business problem, built the case,
and aligned the founders on a 2-core → 4-core upgrade across the
entire device-grid infrastructure in all 19 data centers, plus a series
of software optimizations. I led the six-month program end to end.
- 30% faster test execution (100s → 70s)
- Deals lost to performance: 20% → under 3%
Made docs a product — and a growth engine
Developer documentation platform
Great docs drive bottom-up, product-led adoption. I helped rebuild the
developer documentation platform and treated it like the product it is,
measuring satisfaction and the new-user “aha moment” rate that
correlates with paid conversion.
- Docs satisfaction 23% → 78% in a year
- New-user “aha” rate roughly doubled
- ~40% lift in paid conversion across the year
Launched modern framework support that compounds today
Cypress, Playwright & Puppeteer on real-device infra
Early on as PM for Automate, I built and launched support for the modern
test automation frameworks teams were moving to. Customers using them are
a major slice of the business today.
- ~$20M ARR attributed to these frameworks today
Became a full-stack builder — and built a “PM Operating System”
Building with AI coding tools
In the last few months I’ve shipped large multi-repo features
end-to-end myself — brief, design, backend, frontend, data flow,
DB schema, regression testing, and CI/CD. I also architected a personal
“PM Operating System”: agents that stack-rank blockers across
Slack and Jira every morning, watch deal risks and customer sentiment,
and power productized stability, performance, and operational-excellence
dashboards read weekly by the CTO and VP of Product.
- 20+ productized platform health metrics (L0–L3)
- Self-service analytics: Amplitude & hand-written BigQuery SQL
- Builder, not just definer, of complex metrics
